Welcome to my greatest hits!
I’ve created social media, video, and editorial content for a diverse range of licensors and brands. Working with these stakeholders has given me the unique ability to adapt content as needed and to creatively problem-solve, often with little budget and time.
Below is a sampling of some of the licensors I’ve worked with.
The Eggplant
I come from a comedy background, which laid the framework for my ability to deliver branded content in unexpected and audacious ways.
During my time as an undergrad at Florida State University, I co-founded FSU’s first satire website: The Eggplant. I served as editor-in-chief until my graduation in 2016. It’s grown into one of the biggest college satire publications in the country and is still going today.
You can read about it here.
And view its website here.
Or read an excerpt from comedian Guy Branum’s book My Life As A Goddess: A Memoir Through (Un)Popular Culture where he uses Eggplant as a representation of ALL college humor papers below.
Shorty Award Nomination
In 2017, I was the main content contributor on the social media team at Universal Orlando Resort. That year, my team and I were nominated for a Shorty award for overall Twitter presence. We lost to the literal dictionary but I still define it as a huge win.
This marked a big shift in the social media tone of Univeral, and the fans loved it. That affinity soon led to a company-wide digital tone shift that I’m largely responsible for.
Viral Tweet
Speaking of wins— a pretty big one was this viral tweet. Four years later it still holds the record for @UniversalORL’s top performing content of all time with 5.7 million impressions and 54,000 total engagements.
I continued to play along replying to the fans (and the trolls), resulting in an epic brand moment totaling in at $0. You can read an article about it from the Telegraph here.
The Grinch Reads Nice Tweets
I wrote and produced this parody video that to date has garnered over half a million views across social platforms and 10 million+ impressions.
Even better? I also organized a Twitter campaign to gather the real Tweets featured in the video. You can watch it here.
It was not uncommon for me to be referred to as the “Khaleesi of Memes”* internally at Universal Orlando. Tap through above for some tweets I penned for the brand.
*This was of course before the final season that we do not speak of.
You Had Me At Bello
I wrote and produced this romantic comedy parody for Valentine’s Day to entertain our audience around the holiday.
You can watch it here.
#UniLiveTweet was a Twitter campaign we started to engage our Twitter audience through live-tweeting the fan-favorite films. Every time we did this, #UniLiveTweet trended locally and our fans loved it. You can relive the night of the inaugural E.T. #UniLiveTweet below:
In 2019, I moved to NYC and began working at the telemedicine startup Thirty Madison. The company’s human-first approach to healthcare spoke to me and I felt like a perfect fit for Evens— the company’s most tongue-in-cheek brand that focuses on GI health.
Since I started my role as Social Media Manager in 2019, I’ve grown the Evens Instagram following from 600 to nearly 10,000 followers, gotten the account verified, and established a flourishing and supportive community for folks with stomach issues. The scrappiness of the startup life also gave me the opportunity to hone my graphic design skills.
Click through below for some of the content I’ve strategized, written copy for, designed and published under the @Evens account.
